“This weekend, DIESEL will celebrate its 30th anniversary with 18 parties around the world, and the brand’s creator, Renzo Rosso, plans to attend three — starting the evening in Tokyo and then flying backwards in time to clink cocktails in New York and London. If he’s feeling ambitious, he might even make it to the parties in Helsinki or Dubai before the night is through. “Diesel really, truly is my life. I took my way of life, the way I wanted to live my life, and translated that into a branded lifestyle,” said Rosso in the October “Destinations” issue of CITY seen here, which he guest edited.”

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